Russian series of products for hair growth stimulation and against hair loss – ALERANA®
We brought our flagmanship cosmetic brand to the market in 2004. For several years, it has been leading in sales volumes in pharmacies in different segments – data provided by DSM Group, as of 2019 and earlier. In 2017 ALERANA® Intensive Replenishment Hair Mask won the Best of Beauty Award of Glamour Russia magazine. In 2018, the brand also won in the category “Hair care product (from falling out)” as a result of online voting of the annual national consumer confidence award MARK No. 1 IN RUSSIA® - 2018.